murmur team
Vera Belova, founder
I’ve been in love with theatre since I was a teenager, not as a maker, but as an audience member. I grew up in a culture where going to the theatre was just something you did, the way you might go to a café or take a walk. That relationship with art felt natural and alive, and I’ve spent a lot of my adult life in the Bay Area missing it.
After more than twenty years building a career in tech, in coaching, learning and development, and organization work, I started murmur because I wanted to do something about that missing feeling. Not for myself only, but for everyone who suspects there’s incredible theatre happening across the Bay Area and just doesn’t know how to find it. There is. There’s so much of it.
murmur is my way of being useful to the theatre community without getting on stage. I’m not a maker. But I believe deeply that audiences matter, that the people in the seats are part of what makes theatre alive. I want to help fill those seats.
Nata Drachinskaya, product designer
My work sits at the intersection of product design, visual art, and culture. I moved into product design after more than a decade in marketing, bringing with me a strong foundation in strategy, communication, and understanding how people connect with ideas. Alongside my design practice, I’m an independent artist working across photography, sculpture, and mixed media.
I’m especially drawn to projects where product design intersects with art and culture. That’s what made murmur such a meaningful project for me: its mission is to help people discover local theatre.
I built murmur from the ground up, shaping the product from its early structure and user experience to its visual identity, interface, and website. For me, murmur is exactly the kind of work I love most: using product design to create a bridge between people and culture.
Anna Arutiunova, content designer
I'm a mission-driven content designer who came to product and UX from the newsroom.
For over a decade, I've worked at the intersection of editorial craft and strategic thinking, using words to equip and empower people to change the world, even if just their own, even in the smallest of ways. Designing content for nonprofits, health tech companies, and civic action platforms has taught me that the best words are the ones you don't have to think about: they simply get you where you need to go, quickly.
I love going to the theatre because it changes my personal world in small but significant ways, and I'm excited to use my words at murmur to help others easily find their way to eye-opening, mind-bending, and boundary-pushing experiences.